Roofing town page checklist
Use this before you publish a page for a town, or hand it to whoever builds your site.
Before you write
- You really work in this town. You have done jobs there or take them there regularly.
- No other page of yours already covers this town.
- You have at least one true, specific thing to say about it.
Content
- One H1 that names the service and the town.
- A first paragraph that says who you are, what you do and where, in plain words.
- The services you offer in that town, and only those.
- Nearby towns you also serve, and only real ones.
- Your own photos if you have them, with descriptive file names and alt text.
- One local detail you can stand behind, such as the weather or the kinds of roofs in the area.
Trust
- Your license number, if your state issues one and you hold it.
- Insurance, only if you carry it and can show it.
- A phone number that works. Hours only if they are true.
- No awards, ratings or reviews you cannot show.
Technical
- A page title with the service, the town and your business name, short enough to show in full in search results (around 60 characters is a common guide).
- A short meta description that sums up the page (around 150 to 160 characters is a common guide; Google may rewrite it).
- One H1 only.
- Links to your main services page and your other town pages.
- A tap-to-call phone number on mobile.
- The page loads and reads well on a phone.
Final self-test
- Swap the town name with another town's page. If nothing else has to change, do not publish.
- Read it out loud. Does it sound like you?
- Ask someone from that town whether anything in it is wrong.
Want to see one?
I build a free town page for roofers, written for one town you really serve. There is no obligation to buy.
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